What challenges do foreign franchises face when entering the Pakistani market?
What challenges do foreign franchises face when entering the Pakistani market?
Brands like McDonald’s, KFC, and Tim Hortons have found success, but smaller international brands often struggle. What are the top challenges cultural, financial, or operational, they should prepare for?
2 Answers
Foreign franchises in Pakistan face regulatory hurdles, high import costs, local competition, cultural adaptation, and supply chain challenges when entering the market.
Foreign franchises in Pakistan often struggle with things like unpredictable import costs, finding reliable local suppliers, and navigating slow or complex regulations. Add in currency fluctuations and it can feel like the ground keeps shifting. But with strong local partners and patient planning, many brands still find a loyal and enthusiastic customer base waiting for them.