Common mistakes in Pakistan include underestimating costs, poor location choice, ignoring local market research, and expecting quick profits.

Many new franchisees in Pakistan jump in too fast. They underestimate costs, choose weak locations, or rely too much on the brand instead of actively managing the business. Some skip proper staff training, and others don’t track expenses closely and it hits them hard later. It’s often not lack of effort, just learning the hard way that a franchise still needs your full attention and heart to thrive.