International franchises remain popular in India, but local brands are rapidly growing, offering competitive prices and better local appeal.

International franchises are still hugely popular in India, but local brands are definitely rising fast. People love the excitement of global names, yet there’s a growing pride in choosing trusted Indian brands that feel closer to home. It’s not a takeover it’s more like a friendly race where both sides are winning in their own way.

International franchises remain popular in India, especially in food & beverage, retail, and education, due to their strong brand recognition and perceived quality. However, well-established local brands are also gaining ground by offering products and services tailored to Indian tastes, pricing, and cultural preferences. The most successful franchises whether international or local combine brand strength with local adaptation, effective marketing, and operational excellence to attract and retain customers.