International Society of Franchising (ISOF) Annual Conference 2026

11 - 13

Jun

International Society of Franchising (ISOF) Annual Conference 2026

Rome, Lazio, Italy

This annual conference provides a platform for the academic and professional franchise community to share research, insights, and best practices in franchising. 

Market Intelligence & Business Environment

Market Insight:

Rome presents promising business and franchise expansion opportunities driven by moderate consumer purchasing power, emerging entrepreneurial activity, and a business-friendly regulatory environment. The region also benefits from a developing labor market, making it an attractive destination for entrepreneurs and investors.

33,725

Total Population

$48,200

Median Household Income

2.30%

GDP Growth Rate

5.20%

Unemployment Rate

6.80/10

Startup Ecosystem

7.90/10

Business Friendly Score

8.20/10

Investment Attractiveness

6.9/10

Opportunity Score

Key Economic Indicators
Population Growth Rate: 0.50%
Median Age: 41.2 years
Entrepreneurship Rate: 7.50%
Ease of Doing Business Rank: #6
Number of SMEs: 1,600
Number of Franchises: 120
Business Environment
Average Commercial Rent: $16/month
Office Space Cost: $1,350/sq ft
Cost of Living Index: 89.00
Major Industries:
Advanced manufacturing Healthcare Education Tourism
Key Business Sectors:
Renewable energy Information technology
About Rome, Lazio

Discover top franchise opportunities in Rome, Lazio, a thriving business hub in Italy known for its economic growth, population expansion, and strong consumer demand. Rome offers an ideal environment for entrepreneurs looking to start or invest in scalable and profitable franchise businesses.

From food franchises and retail stores to service-based and home-based businesses, Rome provides access to diverse industries and a growing customer base. Its strategic location within Lazio makes it a prime destination for investors seeking high-return opportunities.

If you're planning to buy a franchise in Rome or explore businesses for sale in Rome, Lazio, you'll find a wide range of options suited for different budgets and experience levels. Connect with local brokers, explore active listings, and take advantage of the expanding business ecosystem in Rome.